Meritus The Brand
The brands winning pedigree is matched by its marketing and most of all our corporate culture, ‘Winning is Business’ comes from the Chinese translation of the Meritus teambrand “Wan Li Da” (万 里 达), meaning “Winning comes first – even if the effort takes 100,000 miles”.
The Arabic translation of our team-brand: ‘MAHARA’ means “to provide our services in a professional manner”.
Giving merit to all is key to our brands image, our red color reflects, warmth, passion, efficiency and the dedication that flows through the team.
Unique to our brands success is our Asian and Arab ownership, over the past 15 years we have created a national brand in tune with the global aspirations of our sponsors’ local cultural values.